Reason #1 – A professional knows what file types you need for your logo

Too many times I see a low res image on banners, signs and flyers, why is this – because often when businesses are starting out they design their own logo to keep costs down.

Logos are used in a variety of situations and a professional logo designer will make sure you have a file type that will work for every scenario whether it be a billboard, a website, a business card or even a bus wrap. The bottom line is, whatever the occasion, your logo must look spectacular.

You will need a variety of final formats for your logo, but there are two basic types of files you will need: raster and vector.

Raster graphics are dot matrices in data structure and are made up of hundreds, thousands or millions of tiny square dots of colour information, these dots are referred to as pixels. Rasters are delineated by the width and height of those pixels. Common raster file formats are JPG, GIF, PNG, TIF, BMP AND PSD. Raster images work best for non-scaleable formats and photographs. You won’t need all of these formats for your logo. I always provide my clients with a colour and black white logo file of a JPG, PNG, and TIF.

  • JPG: JPGs work by eliminating some of the things that the eye is not likely to see or notice. JPGs are lossy raster files which means they lose a small amount of information everytime the JPG is saved.
  • PNG: These files work well with line art images and photographs for websites but can result in really large file sizes. PNGs also offer alpha transparency which is very cool because each individual pixel has its own level of opacity.

Vector images aren’t made up of pixels, they are made using mathematical logarithms so that they can be infinitely resized without losing quality or resolution. Vector files are more versatile than raster files. Common vector files are: AI, EPS, PDF and SVG. Clients are provided with each of these formats for their logo design.

  • AI: This is an Adobe Illustrator file, this is what I use to design and export logo files.
  • EPS: Encapsulated Postscript files are an older type of vector and don’t support transparency.
  • PDF: Portable Document Format is used for the sharing of documents across multiple platforms.

Having a combination of both raster and vector files will make your logo file collection ready for all of your print and online needs.

Professional logo design doesn’t have to cost an arm and a leg, contact me to find out more.

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