Starting a business – things you need to do!
1. Naming your business
What’s in a name? You’ve got your business idea, you know what you want to do or sell, does the name really matter? 100% yes, it does. It’s going to really help you to choose a name that is memorable and also a little intriguing. It’s a big part of your first impression, so choose something you connect with. Don’t feel like it has to be literal either… we’re going to work on your marketing, so no matter the name, we’re going to make it really clear what your business is all about in other ways. Also if you are the brand, for example you’re a personal trainer, feel free to use your name.
Doing so can help build a connection with your audience, as well as trust and authenticity. Once you’ve found a few names that you like, make sure they’re available to register – a quick little search on the ASIC website will help with this:
Check name availability | ASIC – Australian Securities and Investments Commission
It’s also a good idea to check Social Media, are there already businesses with the same name, are they in the same industry? Also make sure the Domain name is available.
You’ve chosen the name that you love, so now it’s time to take your first official step, and register your shiny new name. Here’s where you can make it happen:
https://register.business.gov.au/registration/type You’re also going to need to get an ABN (Australian Business Number), and a TFN (Tax FIle Number) but don’t worry you can tick all of these items off at the same time, through the ASIC website. If you already have an ABN, or a TFN you can just choose to only register your business. The process is really quick and easy, with your payment processed online, and the option to register and pay upfront for 1yr or 3yrs. You’ll receive approval within 24hrs, and then you’re ready for the next step! This is a separate TFN to one you have used for previous employment, you will need to get another unless you are operating as a sole trader. You will need an ABN before you can purchase a .com.au website domain If you are foresee that your revenue will be more than $75,000 per year, you will need to register for GST with the ATO. If you’re not sure, you can wait until you do reach the required threshold.
2. Google My Business
Anyone can create a free business profile on Google, which will appear in Google Search and Google Map results. Without a Google My Business account, this profile can exist on its own but you won’t have any control over what is listed on it, as the information can be managed by the public. This is why signing up to a Google My Business account is crucial. As a verified owner of the Business, it gives you total control over your profile including opening hours, photos, and importantly – reviews. 15 | Your Practical Guide to Going Online poppiedigital.com.au Reply and engage with your customers that are asking questions or leaving reviews Get performance data on how your profile is performing, and how your customers are finding you Add keywords to your profile that will improve your chances of appearing in Google Search results Add extra information to your profile, like opening hours, products and a link to your website