Starting a business is thrilling, but picking the perfect name can be challenging. Your business name is the cornerstone of your success, so taking the time to get it right is crucial. Here are six key considerations when selecting a business name for your startup:

  1. The Total Stranger Test:

    Ensure your business name conveys your product or service to someone who’s never heard of your business before. Use descriptive keywords relevant to your industry to provide instant context and clarity.

  2. Ditch the Alphabet Soup:

    Avoid generic names with random initials that lack meaning to potential clients. Your business name should resonate and differentiate you in your industry.

  3. Brainstorm Creatively:

    Write down all your name ideas without overthinking. Circle the ones with merit and consider the emotions you want to evoke in people when they hear your name.

  4. Ask Google:

    Check if your business name is easy to spell and type into search engines. Avoid confusing or misspelled variations. Ensure your name doesn’t overlap with existing businesses or products.

  5. Check Business Name Availability:

    Research thoroughly to confirm your chosen name is unique and available:

    • Check Google for competitors.
    • Verify with ASIC (Australian businesses).
    • Perform an ABN check.
    • Check domain availability and URL readability.
    • Ensure consistent social media handles for a professional online presence.
  6. The Rude Friend Consideration:

    Sense-check your business name with a friend who has a knack for spotting unintended meanings or connotations. Avoid potential embarrassment and controversy.

Bonus Tip:
Incorporate Cleverness:

  • If possible, integrate industry-related ideas or phrases into your business name for a memorable and relatable connection with your target audience.

Choosing the right business name requires effort and time, but it’s an enjoyable and worthwhile journey.

Need assistance in choosing a naem? Consider booking a ‘Name my business’ Workshop for further guidance on creating crystal-clear messaging for your business.

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