#1Your target audience has changed.
If the people within your audience has changed, or your target demographic has changed or expanded, it is an obvious sign your brand needs updating. Rebranding will help you better meet your target audience as your brand image and message will be more aligned. It is important to refresh your brand to change as your customers change.
#2 Your branding has matured.
If your branding looks like it hasn’t been updated since you started the business, or it’s stuck in a fad from five years ago, it’s a good sign you need to change. Rebranding can ensure your brand looks current, which can add to your credibility.
#3 Your brand doesn’t stand out.
When your brand is starting to look like your competitors, it’s a sign you need to change. Using a designer like myself to rebrand can help you stand out from competitors, which will be better for business!